Is an iPad Your Next Restaurant POS System?

Ever since the iPad hit the market business owners have been thinking up increasingly creative uses for it, and for the other tablet computers that quickly followed. Most work has been devoted to developing applications to expand and focus the tablets’ functionality. But many industries have found the iPad’s self-contained design and simple user interface make the machine itself the perfect tool for any number of uses.

Restaurants are at the forefront of this trend, and with good reason. Here are just five of the ways You Can turn the iPad into a powerful sales and marketing tool for your restaurant.

1) Server-Held Mobile POS

Most POS software can run on any PC, and the iPad is no exception.  Several restaurant chains have already begun using them tableside. With tableside POS, servers take orders on the spot, thus reducing the margin for error.  No more memorization or scribbling on the back of beverage napkins.

Further, each server will have his or her own terminal, which eliminates the frequent bottleneck at the POS station. You would no long have to stand next to the terminal to approve voids and discounts. Instead, your servers can come to you, wherever you are in the restaurant.

Processing credit cards can put your customers at ease. If servers have to directly swipe credit cards at the table, the card never has to leave the customers’ sight, thus reducing the chance of identity theft.

Despite its strong points, there are a few negatives to consider. The iPad is a consumer device that was not developed for the rough restaurant environment. This leads to a few key concerns:

1.       They are fragile

2.       They can be unwieldy (make sure they fit in an apron!)

3.       They could get stolen

4.       Wireless connectivity is sometimes unreliable

However, there is little doubt that we will see a case that remedies these problems in the near future.

2) Menus & Wine Lists

For even greater impact, some restaurant owners are leaving iPads at the table for the diners to enjoy.  The key benefit here is simple: the “wow” factor. This is sure to make an impression on even the most sophisticated diner. Diners can flip through images of the dishes prior to ordering, get a detailed list of ingredients, and even look up wine suggestion. Restaurant owners can push daily specials or automatically remove anything from the menu that is no longer available.

Due to its complexity, a long wine book is ideal for the iPad. Instead of a one or two sentence description, you can link to online reviews, or show pictures of the vineyards they are most interested in.  Diners can sort by price, varietal, or region and find suggestions for the meal they have in mind.

3) Kid’s Entertainment

Angry Birds. Cut the Rope. Plants vs Zombies. You can keep all the top, most popular games right at the table, keeping kids quiet and parents able to relax and enjoy their meal. A relaxed family is more likely to say longer, order coffee or dessert or that extra glass of wine. And, perhaps most importantly, they’re probably going to remember the positive experience and come back again and again. They might even join in the fun too!

3) Marketing

An iPad at the table is the perfect way to gather information about your customers. In-between ordering and playing games you can show fun commercials, push specials, or request contact information for future specials and coupons.

4) Stationary POS Terminal

For as little as $500 and a POS software license you could have a fully functioning POS station. While this not might be durable enough for some rough and tumble quick service environments it could be ideal for coffee shops, bakeries, retail outlets and more. The iPad’s slim design and small footprint make an elegant statement in any establishment, especially where a full-sized POS terminal would be impractically large.

About the Author

E-Menu: The Future of Restaurant Technology

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Segmentation Strategies for Hospitality Managers : Target Marketing for Competitive Advantage $54.36 Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts—the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies.Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry’s practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included.Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology’s impact on the hospitality industryspecial issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT

Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage $34 Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts—the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies.Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry’s practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included.Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology’s impact on the hospitality industryspecial issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT

Self-Serve (a story from More Lost Memories) $1.99 Follow one man’s quest to share himself totally through his preferred form of creative expression – his cooking. Taking available technology into untouched ethical ground, Lance goes further to give himself over to his restaurant’s patrons than many people are comfortable with. The 2nd part of this story is told through a lengthy culinary review of Lance’s restaurant, rather than mere narrative.

Sheraton Rhodes Resort $0 Hotel Address: Ialyssos Avenue Rhodes. Located on the island of Rhodes, only a few kilometres from the historic town of Rhodes, the refurbished Sheraton Rhodes Resort offers global travellers, families and honeymooners alike the best of resort amenities. Discover the beach and relax under the Mediterranean sun. Lounge at one of three sparkling swimming pools. Test your skill on the tennis court. Enjoy a delicious meal at Castellania, the main restaurant, sample authentic local cuisine at Mediterraneo Gourmet, delight in the casual atmosphere of the Club Café, or enjoy the stunning view of the Aegean sea from the terrace seating of Asian Imperial. Designed with your comfort in mind, the 401 spacious guestrooms and are available with a variety of mountain, garden and sea views. All rooms are bright and airy, furnished with parquet flooring and a soothing beige colour palette; while most of them feature a luxurious signature bed with an exceptionally comfortable and supportive pillow top mattress. The Classic room has modern, light wood furnishings, parquet flooring, and a coffee table with chairs. Touches of comforting luxury include sitting areas, state of the art technology, a marble bathroom and a thoughtful array of amenities….

Sofitel Budapest Chain Bridge $0 Hotel Address: Roosevelt ter 2 Budapest. This luxury 5-star hotel is ideally located on the bank of the river Danube, in the heart of the city\’s premier shopping, dining and entertainment area. The hotel is only a few steps from the metropolitan business district, the streets with Budapest’s fashionable shops and near to the Opera House and Academy of Music. Sofitel Budapest Chain Bridge blends comfort and elegance with modern technology and French flair. The renovated interior creates a contemporary impression with its dark brown and pink high-end furnishing and fascinating floral decorations. Elegance and comfort are typical features of the fully equipped 350 guestrooms. This luxury high-class hotel offers breathtaking views of the Chain Bridge and Royal Castle. The Paris Budapest Café restaurant at Sofitel fuses French and Hungarian cuisine, prepared in a show kitchen for all to see. The Café also awaits guests with a wide selection of aromatic teas, infusions, Malongo coffee specialities and also with delicious home-made desserts. The fitness centre features a gym with an impressive selection of variable resistance equipment. A heated swimming pool, massage rooms, two Finnish saunas and a solarium complete the services and leisure activities on offer. Luxury rooms are 28 sqm in size and feature magnificent views of the Danube River and the Royal Castle hill. The en suite marble bathrooms feature a bathtub, exclusive toiletries, bathrobe and slippers. Room amenities include a flat screen TV, mini-bar, safe and complimentary Wi-Fi access. The hotel serves an American buffet breakfast….

Tangled Routes $102 Tangled Routes follows a corporate tomato from a Mexican field through the United States to a Canadian table, examining in its wake the dynamic relationship between production and consumption, work and technology, health and environment, bio-diversity and cultural diversity. Three case studies—a Mexican agribusiness, a Canadian supermarket, and a U.S.-owned fast-food restaurant—offer a view of globalization from above (corporate profiles), globalization from below (stories of women who plant, pick, pack, scan, slice, and sell tomatoes), and _the other globalization_ (acts of resistance and alternatives to the corporate model).

Volcano Observatories: Hawaiian Volcano Observatory, Southern Andean Volcano Observatory, Lower Erebus Hut, Alaska Volcano Observatory $8.16 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Hawaiian Volcano Observatory, Southern Andean Volcano Observatory, Lower Erebus Hut, Alaska Volcano Observatory, Piton de La Fournaise Volcano Observatory, Vesuvius Observatory, Cascades Volcano Observatory, Long Valley Observatory, Yellowstone Volcano Observatory. Excerpt: Hawaiian Volcano Observatory – Wikipedia, the free encyclopedia The observatory is located on the rim of Klauea Caldera. Besides the oral history of Ancient Hawaiians, several early explorers left records of observations. Rev. William Ellis kept a journal of his 1823 missionary tour, and Titus Coan documented eruptions through 1881. Scientists often debated the accuracy of these descriptions. When prominent geologist Thomas Jaggar of the Massachusetts Institute of Technology gave a lecture in Honolulu in 1909, he was approached by businessman Lorrin A. Thurston (grandson of Asa Thurston who was on the 1823 missionary tour) about building a full-time scientific observatory at Klauea. The Hawaiian Volcano Research Association was formed by local businessmen for its support. George Lycurgus, who owned the Volcano House at the edge of the main caldera, proposed a site adjacent to his hotel and restaurant. In 1911 and 1912, small cabins were built on the floor of the caldera next to the main active vent of Halemaumau, but these were hard to maintain. MIT added $25,000 in support in 1912 from the estate of Edward and Caroline Whitney to build a more permanent facility. The first instruments were housed in a cellar next to the Volcano House called the Whitney Laboratory of Seismology. Inmates from a nearby prison camp had excavated through 5.5 feet (1.7 m) of volcanic ash. Massive reinforced concrete walls supported a small building built on top of the structure. Professor F. Om… More:

Waiblingen $23.6 Kapitel: Kirchenbezirk Waiblingen, Hegnach, Württembergische Eisenbahn-Gesellschaft, Landkreis Waiblingen, Stihl, Omnibus-Verkehr Ruoff, Oberamt Waiblingen, Neustadt an Der Rems, Bahnhof Waiblingen, Hohenacker, Beinstein, Comtech Computersysteme, Vfl Waiblingen, Bittenfeld, Landtagswahlkreis Waiblingen, Kreissparkasse Waiblingen, Zeitungsverlag Waiblingen, Tv Bittenfeld, Amtsgericht Waiblingen, Staufer Schulzentrum, Waiblinger Altstadtfest. Aus Wikipedia. Nicht dargestellt. Auszug: Waiblingen is a town in the southwest of Germany, located in the center of the densely populated Stuttgart Region, directly neighboring Stuttgart. It is the capital of the Rems-Murr district. As of September 30, 2004 Waiblingen accommodated 52,948 inhabitants (25,953 men and 26,995 women). As of December 31, 2004 the area of the town (including all external proprieties, such as forests) was 42.76 km². Waiblingen was first mentioned in Carolingian documents in 885 at the time of Charles the Fat. It received its town charter in 1250. Waiblingen was property of the Salian kings, from whom the Hohenstaufen dukes and kings inherited it. It is assumed that the Italian name of the Hohenstaufen party, Ghibelline, is derived from “Waiblingen”. The town was almost completely destroyed in 1634 during the Thirty Years’ War, and its citizens either killed or deported. It was rebuilt after the war; the existing old central part of the town dates back to the years between 1640 and 1700. Its fortifications are now well restored. Birtat Doner restaurant located in the Neustadt part of town, holds the Guinness World Record for the Largest Kebab in the World. The following towns were incorporated into Waiblingen: Waiblingen houses the principal office of the world’s biggest chainsaw manufacturer, Stihl. Also the Robert Bosch GmbH has two factories there, for polymer and packaging technology. Waiblingen is twinned with: …http://booksllc.net/?l=

Web accessibility study of U.S. based hospitality websites. $49.99 The Internet has become an essential part of our society as we are continually embracing this technology to better facilitate our business and social lives. Hotels and restaurants have established websites providing functions such as room availability, menu description as well as online reservations. However, many of the hospitality web designers have neglected the difficulties that visitors with disabilities like visual impairment may have when they visit the websites. This study evaluated the current accessibility situation of current U.S. based hospitality websites and studied the potential problems those websites may have when presenting information to visitors with disabilities.;By evaluating the sample hospitality websites under the criteria of Section 508, the Web Content Accessibility Guidelines, colorblind filter and text size flexibility, the study has found that the current accessibility of hospitality websites in the U.S. is low and failure in providing alternative text for non-text elements is the primary problem. The difference between performance of hotel websites and restaurant websites are analyzed. Implications of possible reasons and future research suggestions are discussed accordingly.;Keywords: Accessibility, Web Design, Section 508, WCAG.

Web accessibility study of U.S. based hospitality websites. $49.99 The Internet has become an essential part of our society as we are continually embracing this technology to better facilitate our business and social lives. Hotels and restaurants have established websites providing functions such as room availability, menu description as well as online reservations. However, many of the hospitality web designers have neglected the difficulties that visitors with disabilities like visual impairment may have when they visit the websites. This study evaluated the current accessibility situation of current U.S. based hospitality websites and studied the potential problems those websites may have when presenting information to visitors with disabilities.;By evaluating the sample hospitality websites under the criteria of Section 508, the Web Content Accessibility Guidelines, colorblind filter and text size flexibility, the study has found that the current accessibility of hospitality websites in the U.S. is low and failure in providing alternative text for non-text elements is the primary problem. The difference between performance of hotel websites and restaurant websites are analyzed. Implications of possible reasons and future research suggestions are discussed accordingly.;Keywords: Accessibility, Web Design, Section 508, WCAG.

Xtrac Limited $43.99 Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! Xtrac Limited, also known as Xtrac Transmission Technology, is a British engineering company founded in 1984 by the former Hewland engineer Mike Endean to make 4WD systems and gearboxes for rallycross and later rally and racing cars. “Xtrac started making gearboxes in the early 1980s for the then-new Group A rally cars from a lock-up behind a Chinese restaurant in Wokingham.” Today the company is based in Thatcham, Berkshire, England, and is a supplier to many branches of motor sport, including F1, IRL, Grand-Am and rally teams. In 2010 the company supplies the 1044 gearbox, developed in conjunction with Ricardo plc, to three F1 teams: Lotus, Virgin and HRT. This is mated to the Cosworth CA2010 engine.