Leveraging Olympic Marketing Appliance Manufacturers, “is Making Determined Efforts”

Full circle of the largest appliance in August hot, comes as August 8 countdown to the Beijing 2008 Olympic Games across the threshold of the first anniversary of the excitement of the Olympic Games seems to suddenly become within reach. In addition to celebrations around, people’s enthusiasm for the Olympic Games has reached a new peak: the people are sincere expression of national pride, while businessmen see huge business opportunities, marketing war an occasion to be staged.

Circle in home appliances, many enterprises have the opportunity to take the Olympic Games countdown, hair force Olympic marketing. August 8, Haier air conditioning, held in Zhengzhou, “Haier air conditioning Cup” people walking of activities; August 16, Sony (China) Co., Ltd. Sony LCD TV at the year 2007, new conference, a record released the 5 series a total of 14 new BRAVIA high-definition LCD TV and home theater DAV 6 products and 2 home projector products; August 28, Konka officially released i-sport36 Sports HD and a series of new products. At the same time, announced the launch of National Olympic Sports Center in cooperation with five regional distributors to sign 11 agreements operations, re-launched high-definition market, the Olympic Movement offensive. Appliance manufacturers have the public go into battle, eight immortals, have done their own marketing hitu cutting the coveted “Olympic” cake.

Olympic Games are shaping

When brand, to the international consensus has become the occasion of domestic enterprises, more recently, the Beijing Olympic Games to Chinese companies hungry.

Scale new impetus to the myth

Olympics is a sporting event, it is an economic arena. Competition is fierce, but high returns are sufficient to allow the appliance manufacturers, “belt she does not regret becoming wide-end, to eliminate the Iraqi people languish.” For them, Samsung is no doubt the success of Olympic marketing is a good example: Samsung, a sponsor of the Sydney Olympic Games, a series of fruitful Olympic marketing, its brand recognition increased from 5% to 16.2%. Sydney Olympics in 2000 after the end of the first year of sales of communications products increased by 44%. According INTERBAND brand experts in July 2003 a report published this sponsorship to Samsung in the next two years to become the world’s fastest growing brands, Samsung improved greatly in the international market position. In just three years later, Samsung’s brand value has grown from 5.2 billion in 2001 doubled to 10.8 billion now. This has been achieved and speed, was home appliance industry as a myth.

Now, the opportunity came again to scale new mythology, but also in the high-profile, with a broad consumer market. Domestic appliance brand in proximity and easier, scrambling to rush for the “Olympics” ride. Haier to become 2008 Olympic Games sponsorship business; the United States signing the national “Water Army”; Kelon, Hisense as Mount Qomolangma torch relay partners; Vantage Gas Appliance with the Olympic exclusive suppliers; Skyworth signed national shooting team; Oaks Air Conditioning National Olympic Sports Center in hand, to form “Aoao Union” … …

In fact, China’s home appliance maker Olympic marketing has indeed tasted the sweetness of Haier, for example, the Beijing 2008 Olympic Games as white goods sponsor of the first quarter of this year, product domestic sales rose 18% Haier set of home appliances have become bright spots driving market growth, accounting for 25% of all product sales, Haier refrigerator, freezer, Washing Machine, air conditioning, water heater by 26%, respectively, 55%, 32.2%, 18%, 19.6% retaining its position as No. 1 market share.

Opportune domestic appliances For Olympic resources for deep plowing

Beijing Olympics as a window to the world understand China, it not only brings business opportunities in China, but also to the Chinese brand to enter the international market, to show the world the strength of good opportunity for Chinese brands. In today’s global economy, household appliances manufacturers spread through the world’s most influential platform for the brand with the Olympic Games and China’s first Olympic Games of all the proud feelings of the people, accelerate their development, accelerate the pace of globalization , to gain extra leverage, will more with less. How to maximize the opportunity into business opportunities, to win the Olympic resources to stand out in a number of Olympic marketing, I am afraid the domestic appliance manufacturers marketing department to go through a great challenge.

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About the Author

I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as skid steer concrete mixer , portable mortar mixer.

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